Millennials & Gen Z: Top 7 Ways to Attract and Retain Them

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Millennials & Gen Z: Top 7 Ways to Attract and Retain Them

Going by the Bureau of Labor Statistics (BLS), millennials (shifting to 35 – 44 years old) will form a sizeable part of the workforce, increasing by nearly 4.5 million over the decade.

With such a large number of millennials joining the workforce, employers need to be transparent about what they want. By 2029, nearly 38.5 million individuals aged 35 to 44 are believed to outnumber all other age groups in the labor force.


Who Are Millennials and Gen Z?

Millennials were born between 1981 and 1996. They are considered the most tech-savvy generation, who love their gadgets and technology. They grew up during the Internet era when individuals communicated through emails and early-age social media.

Millennials are versatile as they are used to doing many activities and, in the age of the Internet, doing much more with just a few clicks on laptops and smartphones.

Gen Z, or centennials, refers to the generation born between 1997-2012, following millennials.


Understanding Millennials and Gen Z in the Workplace

Let’s try to understand how millennials and Gen Z behave in the workplace. Millennials and Gen Z are:

  • Confident and proactive
  • Team-players
  • Organized and like working in a hierarchy
  • Strive for work-life balance


3 Things Gen Z and Millennials Expect from Their Workplace


1. Gen Z and millennials want a caring employer

Well-being matters! Millennials and Gen Z expect their employers to be empathetic and thoughtful. The past year, 2020, brought employee well-being into the spotlight. The people making up an organization need to be both physically and emotionally healthy for an organization to be healthy.

Many organizations have wellness programs that focus on physical wellness. But is physical fitness alone enough? In the era of intelligent gadgets where the world seems small, employees may suffer from social isolation, negatively impacting their productivity. Therefore, an employer must cover all elements of well-being, including finances, career, and social.


2. Gen Z and millennials want leaders to have high moral values

Gen Z and millennials get inspired by leaders who believe in equality and fairness for all. They are likely to reject employment opportunities where leaders contradict their own personal values. Millennials and Gen Z rate ethics highly; in fact, it’s the highest quality they want in an employer.


3. They want their workplace to be high-tech

There’s no denying the fact that both generations are digitally-focused. They feel at home in the lap of the Internet. Smartphones, tablets, and laptops have transformed the way they connect and interact with one another.

Furthermore, millennials spend a lot of their free time on their gadgets, and they expect their workplace to be tech-savvy as well. They want to have access to their job-related tasks from their mobile devices


Top 7 Ways to Attract and Retain Millennials in the Workplace 

As mentioned above, millennials make up a big part of today’s workforce; employers have concentrated their efforts on attracting this group to their workplaces.

Is there any formula to attract or retain them? Well, there is no sure way to achieve this, but here are a few helpful tips on attracting and retaining millennials and Gen Z in your workplace:


1. Improve Communication at Work

Millennials work in coordination with their senior colleagues, and therefore, they want constant feedback. They want to stay well-informed on all aspects of the business. Consequently, employers need to work on enhancing internal communications to improve millennials’ productivity.


2. Support Diversity

Many surveys conducted by renowned research agencies show that talent acquisition strategies appeal to diverse candidates. With the world going digital during COVID-19, diversity hiring is here to stay.

For employers to attain diversity in the workplace, they need to align the entire workplace with the same guidelines. Here, internal communication also plays a vital role.


3. Offer Competitive Pay

Are Gen Z and millennials anxious about salary? Yes, they are! Like you and I, they are concerned with a wage that is at par with or exceeds the industry standard for similar jobs.


4. Build Trust at the Workplace

Why does building trust matter in the workplace? For millennials and Gen Z, trust is an essential factor in their work environment. Here are some key points to consider: 

  • Trust is great for self-esteem and inspiration
  • Trust boosts loyalty
  • Trust leads to collaboration
  • Trust reduces stress levels
  • Trust helps generate enhanced efficiency
  • Trust improves employee performance

5. Offer a Flexible Work Environment

As remote work is here, and it’s here to stay, employers ought to find innovative ways to keep millennials engaged while working remotely. Employers can offer flexible schedules, implying that employees can start and end their day as they wish, provided their work is complete.


6. Support Collaboration

Millennials are more used to working together, sharing knowledge, and collaborating than earlier generations. It’s because nowadays, most colleges and educational institutions encourage teamwork through collaboration. Millennials and Gen Z seek collaboration and alliance in their workplace.


7. Offer Opportunities for Growth

For millennials, professional growth and development opportunities are one of their primary concerns. Hence, career growth and advancement have a significant impact on enticing and retaining millennials at work.


In conclusion, to retain and attract millennials and Gen Z in the workplace, organizations must be ready to adapt to their needs. One of the best approaches is capitalizing on HR Technology solutions that can help employers encourage, engage, and connect with candidates.

HR technology is used for automating the human resources function in organizations, including candidate screening, talent acquisition, and management. It also helps employers find top talent from the millennial and Gen Z talent pool.


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About the Author: Lovepreet Dhaliwal works with RChilli Inc, a leading resume parsing software provider which helps in speeding up your recruitment process. An MBA in HR and marketing, he has over eight years of work experience in business development and strategic sales.


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