Today, digital marketing is at the heart of every campaign. As a result, businesses must understand how technological advancements affect their organization. With 2022 on the horizon, marketers must still figure out how to digitally connect customers in a post-pandemic setting while capitalizing on technology advancements.
The following are six digital marketing trends to keep in mind in the next year.
Many organizations currently employ Artificial Intelligence (AI) in a variety of industries, including retail, finance, healthcare, and more. While AI is most commonly used in marketing automation to automate basic tasks like reporting on website traffic and recommending keywords that can improve a company's organic search results, marketers are also looking into AI applications that can predict what customers will buy in the future based on their previous purchases and browsing history. AI is changing the way marketers think about digital marketing, and businesses should consider implementing it to ensure they are optimizing their processes.
88% of B2B content marketers think that generating content helps their audience see their company as a trustworthy resource. The phrase "keyword density" is highly essential to digital marketers when it comes to producing content for websites. This has all changed thanks to Google's BERT upgrade, which improved its capacity to read and interpret page text. Google can now understand the website's content and all of the relevant subjects it addresses. Content writers can now focus solely on creating articles and pages that provide a positive user experience, rather than simplifying them to make it easier for Google.
Businesses must create mobile-friendly content that will rank higher in search engines as more people use smartphones and tablets instead of desktop computers. Mobile marketing strategies can be as simple as adapting the design of your website to fit smaller screens or developing a separate app with your company's information that can be downloaded on mobile phones and tablets. In the year 2022, it will be critical to use a responsive design for your website or app so that customers with any device type can easily access the content you provide.
A Progressive Web App (PWA) is a web application that provides a great user experience by utilizing modern web technologies and design patterns. All of the benefits of native mobile applications will be available in web applications that load and run in a browser. There is no need to download an app, and it can work anywhere, including areas with poor network connections.
PWA is written in Web-standard languages such as HTML, CSS, and JavaScript, and it loads, installs, and runs code on mobile devices. This app can act like a native app on mobile. They combine the benefits of both websites and mobile apps to provide a quick, secure, and enjoyable customer experience. They provide the same features as native mobile apps, such as quick load times, push notifications, functioning offline, and leveraging device hardware, without being confined to a single platform. PWA services enable the sending of real-time push notifications, adapt to a variety of devices, and function with a variety of OS systems, have a fully responsive design and offer the same experience to a tablet or a mobile user.
Robots are the wave of the future, and they don't appear to be too far away. Chatbots aren't quite genuine robots, but they're the closest thing to a virtual concierge on the internet. They are a type of software that communicates with users and aids them in achieving certain objectives. They communicate by using chat boxes on online pages. They're primarily text, but there are some audio versions with which you may have a discussion.
One area where they excel is customer service. They're popular on social media sites like Facebook since they can perform basic Q&A tasks. If the chatbot has the answer in its database, a user can ask a specific question and the chatbot will provide its best to answer it. It tends to stick to the basics. The weather and page-specific details are the most frequently asked inquiries.
Through audio content, voice search plays an essential role in presenting all the necessary information that consumers are looking for. AI is improving, and the frequency of mistakes made by voice assistants such as Alexa, Siri, and Google has decreased dramatically. Every day, voice recognition software improves, and it's making its way into our homes. You may ask a smart speaker to purchase things online or operate other smart gadgets in your house using voice commands.
Voice commands have the potential to be a gold mine for marketers. For starters, allowing customers to search for and purchase items using their voice simplifies the process. Not only that, but typing on a phone is inconvenient, and voice commands are far more efficient. In 2022, businesses will need to rethink their digital marketing approach due to the rising popularity of voice search.
It's time to start thinking about your marketing strategy for 2022. Making a chronological list of goals and strategies to attain is essential. If you want to increase your company's traffic and sales, you should use the strategies outlined above. Keep in mind that your competitors are currently experimenting with these trends. As a result, you can't ignore them either.
About the Author: Vahe is a web/eCommerce developer, personal writer, and CEO of Yereone.com company. He has more than 7 years of experience and deep knowledge in the eCommerce field and helped many business owners to create, manage, sell online businesses and achieve big successes.