The job market has never been more intense than it is right now. For some jobs concerning certain skill sets, there are a lot more jobs available than the number of people looking for one, creating a competitive candidate's market. This puts an immense amount of pressure on HR to fill these open positions.
In a recent conversation between Debbie Bolla, Editorial Director for HRO Today, and Chadd Dehn, Yoh's Senior Director of RPO Operations, they discussed the tools you need to increase your talent pool right now.
Considering it is a candidate’s market, it's more important than ever for organizations to think of creative ways to attract top talent. One of Chadd’s focal points throughout the podcast is that no one thing by itself will allow you to successfully optimize your talent pool. To start, it is best to design the talent acquisition process from the outside looking in, ensuring that the process is satisfying the candidate’s needs.
They also discuss the importance of consistently engaging with talent to keep them interested in your company after initially capturing their attention. Organizations need to do everything they can to minimize candidate fallout which can be done through frequent communication and engaging content. One engagement strategy Chadd suggests is the use of email marketing campaigns to keep candidates up-to-date on everything happening within the company.
Technology also plays a big role in attracting top talent. The advanced technology available today makes it easier than ever to source the best qualified candidates, especially with the help of AI. Chadd explains how our organization uses an AI tool that tells us exactly where to spend our advertising dollars to ensure that job postings are reaching the right talent. AI can also help with efficiently recruiting passive candidates and consistently communicating with talent pools.
In conclusion, companies need to make sure that their hiring managers are properly trained to attract and engage high quality talent in today’s job market. As long as companies are keeping up with changes in the market and new technologies, they should be able to increase their talent pool in no time. For a more in-depth discussion about how to increase your talent pool, listen to the full podcast here.